About us
Step into a world where every frame tells a story!
PSR Cinemas is a venture of Krisha Holdings, Odisha. We are into Cinema Exhibition Industry for more than a decade and currently we are successfully operating 10 Cinema Screens in locations like Behrampur, Rayagada, Sundargarh, Keonjhar, and Dhenkanal of Odisha State.
Our Unique Features includes,
- Largest Regional Multiplex Player in Odisha State
- Most Affordable and Luxurious Cinema Chain
- Spacious and Luxurious Lobby with Great Ambience
- Transparent Accounting System
- Highly Experienced and Motivated Team
- State of Art Dolby Digital Sound System and Laser Projectors
- E-ticketing and 24x7 CCTV Surveillance
- Affordable Tickets and F&B Combo Deals
In May 2024, We have launched a PSR LUXE Franchise Cinema Model, which is the most economical, caters to Tier 3 and Tier 4 Cities in India which has population of one lakh and above.
Key Features
At PSR Luxe Cinema, we create a comfortable and entertaining experience. To run efficiently and maintain a professional infrastructure, we have embraced a franchise business model and hired expert designers.
We support both mainstream and regional cinema, with the former being produced by large production companies and the latter for particular areas, all while remaining committed to affordability and offering unforgettable experiences. That being said, we create the cinema hall to go for both special screenings and blockbusters.
It is how we give the audience an immersive experience by combining state-of-the-art technology, comfortable seating, and a wide selection of films.
Our key features:
1. Diverse Films Promoted
We support bilingual and regional motion films, including suspenseful dramas and thrillers, as a symbol of our dedication to diversity. With the most screens available, we are the top regional multiplex operator in Odisha.
2. Top-Notch Facilities
Our superb cinematic audio systems, laser projection, and two-screen multiplex with reclining and tilting seats allow the audience to fully immerse themselves in the films and create unforgettable experiences.
3. All-Round Security
Due to our dedication to security, feasibility analysis helps us ensure regulatory compliance and identify possible threats. Moreover, we offer an electronic ticketing system to save costs for both us and the public, as well as round-the-clock video surveillance to ensure a safer theatre experience.
4. Affordable Tickets
We respect the investments made by the franchisee and the audience by keeping our food and beverage (F&B) and tickets reasonably priced. As a result, the audience can enjoy the films with their loved ones, friends, and family.
5. Delicious Food
Great snacks contribute to great films. Thus, we ensure that we offer a wide range of snacks and beverages preferred by the audience to match the unforgettable experience provided by the latest releases.
6. Skillful Staff
A number of our employees have become leaders thanks to our franchise. Our network of related professionals and industry leaders is expanding, and they provide superior designs while upholding high moral standards. They are prepared to always greet clients with a smile and provide clear accounting, economical operations, and simple management.
7. Special Offers
We have special screenings, guests and other specialities that awaken the curiosity in the audience. Thus, stay tuned to learn about the latest special offers offered by our cinemas.
Conclusion
The films we promote show how we value diversity, while the top-notch facilities show how we go out of the box to satisfy the audience. Besides that, PSR Luxe Cinemas are also home to notable food, special offers, skilled staff, and affordable tickets that matter to the audience. While doing it, we cleverly offer overall security to the cinema hall without disrupting its daily operations. Don’t miss out. Elevate your movie-watching experience with our cinema hall franchise!
Our Management Team
Mr. Rajesh Sharma
Founder and Managing Director
Rajesh Sharma is the founder and promoter of ‘PSR Cinemas’ a cinema brand based out of Odisha State and promoted by Krisha Holdings, a Family Partnership Firm.
A Computer Engineer with an MBA in Marketing, he has around 15 years of rich professional experience in the fields of Sales, Marketing and Distribution, and Cinema Exhibitions, out of which 10 years have been dedicated to Media and Entertainment.
Rajesh Sharma has worked with entertainment biggies like Sony Entertainment Television, Reliance BIG FM, and Viacom 18 Media Services.
His passion and dedication towards his work, as well as his innovative ideas, have made every dream a reality and every step a success.
Mr. Ivan D'Souza
Chief Executive Officer
Ivan D’Souza has been associated with the cinema industry for 20+ years and has been a pioneer in setting up various independent cinema brands at the PAN-India level. His professional career experience and proven record in the cinema industry have made him known as a ‘Cinema Specialist.’
He has been in the entertainment industry for over two decades, which helped him develop a strong network with prominent movie distribution and exhibition houses, cinema design architects, and all prominent cinema vendors, resulting in a turnkey solution to develop cost-efficient cinemas.
Other Expertise: Advisory and Management Services for the Development of Malls and Family Entertainment Centres.
Our Operational Properties
Market Opportunity
We continuously search for opportunities to grow the revenue of our franchise. However, it includes the use of an appropriate strategy following the market analysis.
A. Market Potential
We recognize the upper limit of the market for movie theatre franchise.
B. Post-Pandemic Impact
We withstood the negative effect of the pandemic on the cinema world.
C. Our Target Audience
We understand what our target audience requires to plan our marketing initiatives.
Our Focus Areas
We believe in aligning our strategies with the changing world. Thus, we focus on some areas to bring cost-effective operations for you, as a franchisee, and an enhanced customer experience.
- Enhanced Customer Service.
- Attractive Guest Packages.
- Seat-Order Service.
- A Personalised Movie Experience.
- Meet and Greet-Fanbase.
- Latest Technology
- Gourmet F&B Choices.
- Technological Convenience.
- Next Generation Entertainment.